ek78 is committed to protecting the personal data of every user who visits this platform. This Privacy Policy explains in plain, honest terms what data we collect, why we collect it, how it is used and what rights you hold as a user — including users based in Pakistan.
Your Data Rights at a Glance
ek78 ("we", "us", "our") operates the informational platform accessible at https://ek78.cam (the "Platform"). We respect your privacy and are committed to handling any personal data we collect in a transparent, responsible and secure manner.
This Privacy Policy describes how ek78 collects, processes, stores, shares and protects personal data in connection with your use of the Platform. It also sets out the rights you hold with respect to your personal data and explains how to exercise those rights.
This Policy applies to all users of the Platform, including users accessing ek78 from Pakistan, Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and anywhere else in the world. By using the Platform, you acknowledge that you have read and understood this Privacy Policy.
ek78 is an independent information resource and does not operate as a betting operator. We do not collect payment card details, betting account credentials, deposit or withdrawal information through this Platform. Any data processing by third-party operators you choose to engage with is governed by those operators' own privacy policies, which are entirely separate from this document.
For the purposes of this Privacy Policy, the following definitions apply:
ek78 collects minimal Personal Data consistent with operating a public-facing informational website. The categories of data we may collect are described below.
| Category | Examples | Collected Automatically? |
|---|---|---|
| Technical Data | IP address, browser type and version, operating system, device type, screen resolution, referring URL | Yes — on every page visit |
| Usage Data | Pages visited, time spent on each page, click paths, scroll depth, content interactions | Yes — via analytics tools |
| Cookie Data | Session identifiers, preference cookies, analytics identifiers | Yes — subject to your cookie preferences |
| Communications Data | Email address and message content if you contact us directly via support email | No — only if you initiate contact |
| Voluntary Feedback | Content feedback, survey responses or comments submitted voluntarily through available channels | No — only if voluntarily provided |
ek78 collects Personal Data through the following methods:
When you visit the Platform, our web servers and analytics tools automatically record certain Technical Data and Usage Data. This occurs without any action on your part and is standard practice for all public websites. This data is used in aggregate form to understand how the Platform is used and to improve its performance.
ek78 uses cookies and similar browser-based technologies to maintain session state, remember user preferences and collect aggregated analytics data. Details of specific cookies used, their purpose and your options for managing them are provided in Section 8 of this Policy.
If you contact ek78 directly — for example by sending a message to the support email address — we will collect and retain the Personal Data contained in that communication, including your email address and the content of your message. We use this data solely to respond to your enquiry.
ek78 may use third-party analytics services to help understand Platform usage patterns. These services may collect Technical Data and Usage Data on our behalf using cookies or similar technologies. Any such provider is subject to a data processing agreement requiring them to handle data only in accordance with our instructions and applicable law.
Where applicable data protection law requires us to identify a legal basis for each processing activity, we rely on the following bases:
ek78 uses collected Personal Data for the following purposes only:
ek78 does not sell, license or trade Personal Data. We may share data in the following limited circumstances:
We engage a small number of trusted service providers — including web hosting, analytics and security providers — who process Personal Data on our behalf. Each such provider is bound by a data processing agreement requiring them to process data only on our documented instructions, implement appropriate security measures and refrain from using data for their own purposes.
We may disclose Personal Data if we reasonably believe that disclosure is necessary to: comply with a legal obligation or court order; protect the rights, property or safety of ek78, our users or the public; or respond to a lawful request from a Pakistani or international competent authority.
In the event of a merger, acquisition, restructuring or sale of all or part of ek78's business, Personal Data may be transferred to the relevant successor entity. You will be notified of any such transfer through an update to this Privacy Policy.
We may share aggregated, anonymised statistical data — for example, total monthly page views or content popularity metrics — with trusted research or industry partners. Such data cannot be used to identify any individual User.
ek78 uses cookies to provide a functional browsing experience and to understand how the Platform is used in aggregate. The categories of cookies we use are as follows:
| Cookie Type | Purpose | Essential? |
|---|---|---|
| Strictly Necessary | Maintain session state, load pages correctly, remember cookie consent preference | Yes — cannot be disabled |
| Analytics | Count page visits, measure traffic sources, identify popular content in aggregate | No — requires consent |
| Preference | Remember display preferences (e.g., language, region) across sessions | No — requires consent |
You may control or disable non-essential cookies at any time through your web browser settings. Most major browsers — including Chrome, Firefox, Safari and Edge — allow you to block, delete or receive warnings before cookies are set. Please be aware that disabling certain cookies may affect the functionality of the Platform.
ek78 does not use tracking cookies for cross-site behavioural advertising, and we do not participate in any advertising network that tracks Users across websites for targeting purposes.
ek78 retains Personal Data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by Applicable Law. Our general retention approach is as follows:
ek78 implements appropriate technical and organisational security measures to protect Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:
While we take security seriously, no system of data transmission or storage over the internet can be guaranteed as completely secure. You transmit data to the Platform at your own risk. If you become aware of any security concern relating to the Platform, please notify us promptly at the contact address in Section 16.
ek78 operates globally and may process Personal Data in jurisdictions outside Pakistan. Where Personal Data is transferred internationally, we ensure that appropriate safeguards are in place to protect the data at the same standard as set out in this Policy.
Such safeguards may include: reliance on standard contractual clauses; transfers to jurisdictions recognised as providing adequate data protection; or other appropriate mechanisms recognised under applicable international data protection standards.
By using the Platform, you acknowledge that your Technical Data and Usage Data may be processed by servers located outside Pakistan. We take reasonable steps to ensure that all such processing meets the standards described in this Policy.
Depending on the data protection laws applicable to you, you may hold some or all of the following rights in relation to Personal Data that ek78 holds about you:
You may request confirmation of whether ek78 holds Personal Data about you, and if so, a copy of that data along with information about how it is processed.
You may request that any inaccurate or incomplete Personal Data we hold about you is corrected or completed without undue delay.
You may request that we delete Personal Data we hold about you where: it is no longer necessary for the purpose for which it was collected; you withdraw consent and no other legal basis applies; or you object to processing and no overriding legitimate interests exist. Certain exceptions apply where retention is required by law.
Where processing is based on consent or contractual necessity and carried out by automated means, you may request that we provide your Personal Data in a structured, commonly used and machine-readable format.
You may object to processing of your Personal Data carried out on the basis of legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms, or where processing is necessary for the establishment, exercise or defence of legal claims.
You may request that processing of your Personal Data is restricted in certain circumstances — for example, while you contest the accuracy of the data or while an objection is under consideration.
Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal. You may withdraw cookie consent through your browser settings at any time.
To exercise any of the above rights, please contact us at the address provided in Section 16. We will respond to all verified requests within 30 days. We may ask you to verify your identity before acting on a request to protect against unauthorised access to another person's data.
The Platform is intended exclusively for adults aged 18 or above — or the higher minimum age required by the Operator's license jurisdiction. ek78 does not knowingly collect or process Personal Data from any person under the age of 18.
If you are a parent or guardian and believe that a minor under your care has provided Personal Data to ek78, please contact us immediately using the details in Section 16. Upon verification, we will promptly delete any Personal Data relating to that minor from our records.
The Platform's Content references a number of third-party payment providers and services by name — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — for the purpose of providing locally relevant context to Pakistani users. These references are informational only.
ek78 has no data-sharing relationship with any of these payment providers in connection with the Platform. Any Personal Data you share with these providers when using their services independently is governed entirely by those providers' own privacy policies and terms of service. ek78 accepts no responsibility for how these third parties process your data.
Similarly, the Platform may reference third-party betting and casino operators for informational purposes. Those operators operate their own platforms independently of ek78, maintain their own privacy policies, and process data under their own legal bases and data protection arrangements. ek78 does not have access to any data you provide to such operators.
ek78 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable legislation or regulatory guidance. The "Last Reviewed" date at the top of this page will be updated to indicate the date of the most recent revision.
Where changes are material — meaning they significantly affect how we process your Personal Data or the rights available to you — we will take reasonable steps to bring the updated Policy to your attention, which may include a notice on the Platform homepage.
Your continued use of the Platform following the publication of a revised Policy constitutes your acceptance of the updated terms. If you do not agree to the revised Policy, you must cease using the Platform.
If you have any questions, concerns or requests relating to this Privacy Policy — including requests to exercise your data subject rights — please contact us through the following channel:
[email protected]
This address is displayed as plain text and is not a clickable link. Please copy and paste it into your email client. In the subject line, please include "Privacy Policy Request" or "Data Subject Rights Request" to help us route your enquiry promptly. We aim to respond within 30 calendar days.
For general privacy questions, live chat support is available 24/7 as provided by the operator. For formal data subject rights requests, we recommend using email so that we can respond in writing and maintain an accurate record.
For information about our general terms of service, please read the Terms & Conditions. For responsible gambling guidance, visit our Responsible Gambling page.
These six commitments reflect ek78's practical approach to data privacy — not just legal obligations, but principles we actively apply every day.
We collect only the data we actually need. ek78 does not ask for your name, phone number, CNIC or financial details to let you browse the Platform. Less data collected means less risk for you.
ek78 does not sell, rent or trade your Personal Data to any third party for their commercial purposes. Your browsing patterns on our Platform are not used to build advertising profiles or shared with data brokers.
All data transmitted between your browser and ek78 is protected by HTTPS encryption. This applies to every page on the Platform, not just selected sections — protecting your Technical Data from interception in transit.
We honour all valid data subject rights requests — access, erasure, portability, objection and more — within 30 days of verification. You do not need to justify why you want your data corrected or deleted.
We delete or anonymise data when it is no longer needed. Technical and usage data does not accumulate indefinitely — it is cleared on a rolling basis in line with the retention periods described in Section 9 of this Policy.
This Privacy Policy is written to be understood — not to obscure obligations in legal jargon. Every section includes a practical explanation of what the clause means for you as a user. When things change, we update the policy and tell you clearly.
Now that you understand how ek78 handles your data, explore the rest of our content — from sports betting guides and KYC walkthroughs to responsible gambling resources built for Pakistani players.
ek78 is an independent informational platform. We do not accept deposits or operate betting services. 18+ only. Gambling involves financial risk. Local laws in Pakistan may restrict gambling.